Hey everyone,
I wrote this blog post on Tuesday, March 31st. I wasn’t planning on releasing a blog post last month (March) because it’s the holy month of Ramadan. As a Muslim, I’ve been busy fasting, praying, and keeping the month sacred. Even so, I’ve still been in the domaining game every day, learning more about the industry, reading NamePros old blog posts, listening to Ishmilly’s Brand Hacking space on X every Saturday, and checking NameBio and DNJournal to see what end users and domain investors are buying. Speaking of domains, I recently stumbled upon a thought provoking dilemma: would you choose 5 BTC or the MUSIC.COM domain?
The Spark
Today, while browsing NameBio, I came across the sale of Juliastonemusic.com for $1,010. While that sale was interesting, what really caught my attention was the keyword “Music.” It made me think about the value of music-related domains, especially premium ones like MUSIC.COM.
The Big Question: 5 BTC or MUSIC.COM Domain?
Now, here’s the dilemma: Would you rather take 5 BTC right away, or be offered the iconic MUSIC.COM domain?
For some context:
- According to Google Keyword Planner, the keyword “Music” gets between 1M–10M global searches per month with a CPC of about $1.36 (See image below)
- At the time of writing, 1 BTC was valued at around $83,868, meaning 5 BTC is roughly $419,349.(See chart below).
On one hand, accepting 5 BTC would give you an instant windfall of approximately $419,349. On the other hand, being offered the MUSIC.COM domain presents a unique opportunity. The MUSIC.COM domain could be developed into a powerful asset in the multibillion-dollar music industry—but that path would require significant work and long-term investment. (developing domains for long-term value)
So, What Would You Choose?
Imagine this: Would you prefer an immediate payout of about $419,349, or would you opt for the chance to leverage the iconic MUSIC.COM domain to generate long-term, recurring income? It’s the classic case of instant wealth versus long-term value.
So, would you take the immediate $419,349 or invest in the potential of the MUSIC.COM domain for long term gains in the music industry?
Drop your thoughts in the comments below—let’s spark a conversation about this domaining dilemma!
5BTC if invested properly could generate 100x times it’s value but music.com requires so much promotion despite the search figures
Hi Ola,
Could you explain in more detail how you could use 5 BTC to generate a 100x return? Personally, I would choose the domain MUSIC.COM. Here’s why:
Built-in Value and Minimal Promotion Needed:
The domain MUSIC.COM inherently carries enormous brand recognition. With the right build, the name itself attracts significant traffic without heavy promotion. The keyword “music” already garners between 1 million to 10 million searches per month.
Cost-Per-Click Advantage:
With an average cost-per-click of $1.64, businesses like Apple Music, Audiomack, Boomplay, and YouTube Music are willing to invest heavily in Google Ads. This means that when someone searches for “music,” these companies can secure 80%-90% of the traffic, translating into high advertising spends. The domain’s natural ranking potential could cut those costs dramatically.
Industry Relevance and Business Potential:
A premium domain like MUSIC.COM holds immense value not just in traffic, but also in how businesses position themselves in the industry. The ability to capture such a vast audience makes it a long-term asset with strategic advantages over speculative investments like 5 BTC.
For a deeper insight into how generic domain names are valued, you might want to check out this interview on Domainsherpa.com featuring Andrew Rosener, the world’s number one domain broker: (https://domainsherpa.com/rosener-equation-value-domain-names/).
I’m genuinely curious about your strategy for achieving a 100x return with 5 BTC. It would be interesting to understand the approach behind that. From my perspective, the long-term stability and strategic business opportunities associated with a premium domain like MUSIC.COM make it the more attractive choice.